I used to enjoy a scrumptious champagne Sunday brunch at an airport Crown Plaza many years ago. (Like when I could afford champagne). Then I dropped out of the Sunday Brunch racket for many years but when I found myself near the hotel one day, I was startled to see it was now a Sheraton. I had no idea where my hotel or brunch had gone.
Similar things happen all the time in the hotel business as a Holiday Inn will re-brand to a Sheraton or a Days Inn to a Howard Johnson and often the guest will be left wondering if it is the same wonderful staff and accommodations that have known from years before.
Along comes this article "When Sheraton and other chain hotels switch brands" and since it involves another consumer advocate position, I thought it might strike a chord in my readers as well.
First and foremost, the logical issue up front is you might wonder where your hotel went if you were looking for a Holiday inn and it was no loner there. Actually, it is still there, it may just be a Starwood hotel instead. The article asks "How would you know?" and I think the logical answer would be that it was no longer reservable as a Sheraton. That would be an obvious clue.
But what if you were using vouchers, such as the example they gave about someone using Best Western vouchers only to find it had ended its affiliation with Best Wetern just days prior to arrival. Needless to say, their Best Western vouchers were seemingly worthless. In this case, all ended well but it brings up a great point. What do you do if the chain re-branded and they never advised you?
The article is short on real answers so I'll offer my opinion. If you booked at an Econo Lodge and arrived there to find it was now the Cesspool Inn, you should be able to refuse the reservation and be able to cancel and stay elsewhere. Naturally, the hotel will probably cry foul and say you cannot cancel but I suspect your right to refuse the charge with your credit card company would be upheld in your favor if you proved you booked at one chain only to find they were now another. For whatever reasons, people may have a special hatred for a Hilton or Days Inn and not want to stay at one even if everything seemed the same. So I would first ask to get out of the room reservation charge because of the re-branding issue that you weren't aware of and then I would dispute the charge if they in fact charged you as a no-show.
No 2 hotels or their policies are alike but to me this is common sense and any manager of a hotel/chain would realize that if in fact a hotel re-brands, they should make every attempt to notify you and allow you to cancel the reservation before arriving and being stuck.