It seems that most travel writers make the case that currency strength dictates traveler's choices on where to go - at least when Europe is involved. When the dollar is weak and doesn't go too far in Europe, you hear horror stories of how expensive Paris and Rome are to begin with and much of the to-do centers on how much you lose in the currency conversion.
Yet another article has appeared with much the same opinion and I post it here for you for two reasons: one, it is an informative article and two, I haven't written about Europe lately. OK, just kidding on number 2. I think the article makes valid points and for those who have avoided Europe in the last few years due to either it being the most expensive place to visit or because of the worldwide recession, now may be a time to re-think going over the Pond.
Where I tend to truly differ is in assuming people choose to avoid a place like Europe solely based on how expensive it is. When I co-authored my honeymoon travel book, I gave numerous examples of how you could go to Latin America, Mexico, Hawaii, Europe, or the Caribbean and either spend LOTS of dollars or go to the same places and spend lots less. If you want (and can afford) to stay in) $400 a night hotels, you will spend three times what another will spend in the same relative city or country, but they will choose lesser accommodations and eat more frugally. I do not think one should avoid Europe based on a strong or weak dollar UNLESS you are planning a trip within 3-4 years and can afford to take advantage of a better exchange rate. THEN, you might want to investigate the probabilities of currency fluctuations and go in 2012 rather than 2010.
See for yourself whether this article makes sense to you and remember, the vast majority of the cost of visiting Europe is getting to the major cities. Knowledgeable locals know that flying into Amsterdam instead of London is far cheaper. Going into Germany is cheaper than Paris. Staying in downtown Paris or London is more expensive than staying 4 miles away from downtown. All in all, if you are spending $7,000 on a 2 week European trip, does it really matter that you could spend $300 more because the exchange rate for Euros has changed?